Design Thinking

A human-centered approach to innovation

Design thinking is a non-linear process: there is no step-by-step order.

Design thinking is a iterative process: each step should be done multiple times.


  1. People
  2. Space which facilitates collaboration & creativity
  3. Process which is iterative


Iterate. Iterate. Iterate again.

Revisit different steps at any time and redefine the problem or solution based on new insights.

Divergent and Convergent Thinking

Diverge to create choices. Converge to make choices.


"Synthesis is the art of meaning-making, pattern finding and direction setting." (IDEO)

Problem and Solution Space

First explore problem space. Then explore solution space.

In each space first apply a divergent style of thinking (analyze), then a convergent style of thinking (synthesize).